We are an all-in-one health and fitness management app, supporting our customers to help them achieve their True North.

We: Regardless of why you’re here or what you’re trying to achieve, we’ll make you  feel welcome.

All-in-one health and fitness management app: We are experts in our field and strive to support our customers whatever their goals. Supporting our customers: Providing the best resources on the market to help you achieve your goals.

Help them achieve: We recognise that achieving your goals is about more than just providing the resources – you need consistency, support and accountability.

True North: Derived from your most deeply held beliefs, values, and the principles you lead by. Your true north is your internal compass, unique to you, representing who you are at your deepest level.

OUR Principles

CONVENIENCE: A health and fitness compass available when our customers need it. Whenever. Wherever.

CARE: We support our customers to achieve their health and fitness goals.

CONSISTENCY: We build personalised programmes that can be used everyday (not just one off content!)

COMPLETE: We personalise and prescribe specific workout and nutrition plans.


GOOD SPIRITED: Energetic. Refreshing. Inviting. Our customer’s best friend

STRONG MINDED: We’re not afraid to push you to achieve your goals. We challenge the status quo, thinking differently and being fiercely passionate about what we do. We celebrate our successes – and our customers’ too

DOWN TO EARTH: We know that achieving your goals isn’t easy, and there can be many hurdles in the way.

KNOWLEDGEABLE SOUL: At FWW, we‘re confident that we can help you achieve your goals. We know that what we have to offer is valuable, and we strive to get great results from our customers.

FWW Team
Emma West
Fitness Trainer